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Capitalism has its flaws, but I believe we can still do good within the system as it stands. That’s why I choose to work with organisations that align with my values — those built on transparency, integrity, and courage. Whether you’re improving lives through your product or service, brightening the world with innovative ideas, or making everyday life a little easier, I’d love to connect.
Product Copy, Tone of Voice package and Website Copy for Oskaya (coming soon!)
Campaign copy for Bobux
Website copy for Moa Stone Estate
A handful of the impact-driven brands and organisations I’ve worked with, from both the private and public sector.
Hiring a good copywriter will help your audience…
Feel something
Do something
Understand something
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Vision clarification (find your ‘why’)
Identify key customer voices
Company manifesto/mission statement
Brand tone of voice
Brand name, slogans, one-liners
Networking comms/emails
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Product and service copywriting
Blog & journal writing
Website copy (homepages, landing pages, etc)
Campaign copywriting
B2B & B2C copywriting
Scriptwriting
Proofreading and editing
Client: ThinkPlaceX
Project: Documenting ThinkPlaceX’s co-design successes
Role: Senior Copywriter
Client: Department for Prime Minister and Cabinet, via Daylight
Project: Vaxx Facts Campaign
Role: Scriptwriter
Working with agency Daylight Creative, I developed the characters and wrote the script for a number of videos in the Vaxx Facts series. The series aimed to educate New Zealanders on Covid-19 vaccinations and was a key part of the vaccination rollout. An example video can be found below, with more videos here.
Client: Bobux
Project: 2023 Campaign Copy
Role: Lead Copywriter
Client: Oatly, Hey Barista magazine
Ongoing project: Researching, interviewing, story writing for their global publication, Hey Barista
Client: Kōkako Coffee
Project: Interviewing key players in the Kōkako story, to celebrate the company’s 20th birthday.
Role: Lead Researcher, Interviewer & Copywriter
Kōkako is a sustainable specialty coffee company roasting coffee in Tāmaki Makaurau, Aotearoa. In 2021, the company reached a big milestone: they turned 20. To help them celebrate I was asked to interview 20 people who had helped them get to where they stand as a brand today. Using the conversational, warm and sometimes-witty Kōkako brand voice, I wrote 20 pieces which featured on their website as well as in a print magazine. You can check out the web version here.
