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Capitalism is flawed. But I do believe we are capable of good within the system we currently have. With this in mind, I only work with organisations I believe in; ones with transparency, integrity and courage at their core. Whether you’re making a person’s life better with your product or service, making the world a little brighter with your innovative idea, or simply advocating to make the everyday more easeful (and fun!), I’d love to speak to you.
A handful of the consciously-minded brands I’ve worked with, from both the private and public sector.
Let’s craft copy that connects people to your vision.
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Vision clarification (find your ‘why’)
Identify key customer voices
Company manifesto/mission statement
Brand tone of voice
Brand name, slogans, one-liners
Networking comms/emails
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Product and service copywriting
Blog & journal writing
Website copy (homepages, landing pages, etc)
Campaign copywriting
B2B & B2C copywriting
Scriptwriting
Proofreading and editing
Client: Department for Prime Minister and Cabinet, via Daylight
Project: Vaxx Facts Campaign
Working with agency Daylight Creative, I developed the characters and wrote the script for a number of videos in the Vaxx Facts series. The series aimed to educate New Zealanders on Covid-19 vaccinations and was a key part of the vaccination rollout. An example video can be found below, with more videos here.
Client: Bobux
Project: 2023 Campaign Copy
Role: Lead Copywriter
Client: Oatly, Hey Barista magazine
Ongoing project: Researching, interviewing, story writing for their global publication, Hey Barista
Client: Kōkako Coffee
Project: Interviewing key players in the Kōkako story, to celebrate the company’s 20th birthday.
Role: Lead Researcher, Interviewer & Copywriter
Kōkako is a sustainable specialty coffee company roasting coffee in Tāmaki Makaurau, Aotearoa. In 2021, the company reached a big milestone: they turned 20. To help them celebrate I was asked to interview 20 people who had helped them get to where they stand as a brand today. Using the conversational, warm and sometimes-witty Kōkako brand voice, I wrote 20 pieces which featured on their website as well as in a print magazine. You can check out the web version here.
Client: New Zealand Honey Co.
Project: Creating an engaging ‘about’ page.
Role: Lead Copywriter
New Zealand Honey Co. is one of the most premium honey brands in Aotearoa. I was tasked with telling the story of the company – from its humble beginnings right through to its international success. Here are examples of the ‘our story’ page that I wrote. You can read their full story here.
