Meet me, India

Firstly, thanks for finding your way here. I hope this means we’ll possibly be working on a project together.

Before that happens, you’re probably wanting to know a bit more about me.

My creative scope is open-ended.

At the heart of all good writing is curiosity. A desire to find authenticity, truth and meaning. This was why I decided to study journalism and is the reason that a decade on, I’m still finding joy and fulfilment in writing. 

As a copywriter, journalist and communication expert, I aim for my ideas and words to add good to the world. Whether it’s through an article that shares a captivating story, a brand campaign that introduces or rekindles love for a helpful product, or content creation that strikes a chord with the right person, I write things that have impact. Importantly, I’m equally adept at handling big issues as well as lighthearted ones – and will expertly bring depth, humour or both to the work I create. 

From a career that began working for some of Aotearoa New Zealand’s biggest magazines at Bauer Media – including Metro, North & South, Air New Zealand’s KiaOra and the discontinued (but forever wonderful) Paperboy – to moving to London and diving into copywriting and content creation work, to now working remotely as both a journalist and copywriter for wonderful brands and widely-read titles, my work has been diverse, but always purpose-driven.

As a freelance journalist, I am the sub-editor and a regular features writer for fashion magazine Puss Puss. Additionally, I have written for The Spinoff, The Independent, OhBaby, Woman’s Day, Woman, Island, New and The New Zealand Herald’s Viva. 

As a copywriter, I’ve worked for Swedish oat milk brand Oatly, New Zealand creative agency Daylight Creative (with the work including Department of the Prime Minister and Cabinet, Kiwibank, WHO, The Melbourne Vaccine Education Centre), ethical coffee company Kokako, UK-based CBD oil brand CBD One, American infusion device brand LEVO Oil, sustainable children’s shoes brand Bobux and vegan supplements brand The September Project. 

I’m values-led.

Ultimately, my focus on the ethical, the sustainable and the meaningful is how I decide who to work with. There are already too many ‘things’ in the world, and I hope to tread as lightly as is practical on our planet. I have a deep passion for environmentalism and animal rights, and this, alongside mental health awareness, feminism and social justice, underpins everything that I do.

Essentially, if you’re a meat, dairy, or fast fashion brand, we probably won’t work too well together.

I live by the ocean.

Currently, I live in a small town in Aotearoa New Zealand, where I write in a converted shipping container, drink too much coffee, and pet dogs during my work breaks.