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I’m passionate about telling stories that both better and add vibrancy to our world. Working remotely in a tiny town called Whāingaroa enables me to work with both local and global purpose-led brands.
Whether you’re after a 2000-word feature article, an optimised blog post, an engaging brand manifesto or influential website copy, I’ll embody your brand and vision, going well beyond box-ticking. By diving deep into the voice of your business or the ethos of your publication, I’ll write something that will connect to your audience. There’s meaning in everything, and I’ll ask the questions that ensure your brief is met, every time.
As a copywriter, brand storyteller and journalist, you can trust that my writing style is adaptable, persuasive, and memorable. The services I offer fall within these four categories.
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Vision clarification (find your ‘why’)
Identify key customer voices
Company manifesto/mission statement
Brand tone of voice
Brand name, slogans, one-liners
Networking comms/emails
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Don’t send the magazine, brand labels or flyers to the printer without a thorough check. As a highly-skilled sub-editor, proofreader and fact checker, I’ll ensure your words are grammatically correct, spelt right, and clear in meaning.
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Product and service copywriting
Blog & journal writing
Website copy (homepages, landing pages, etc)
Campaign copywriting
B2B & B2C copywriting
Scriptwriting
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Feature writing
Interviewing (both in-depth and succinct, edited Q&A format)
Strong opinion pieces (feminism, animal rights, environmentalism are passions)
Celebrity interviews
Words matter. So here’s my ethos.
Words are powerful; they can make us laugh, cry, rejoice and take action. They can make us dream and dive deep within ourselves. But most importantly, words help us connect – with people, with a product, with a story.
Although I’m just a small piece in our system, I still believe the words I weave together have power – which is why I’ll only ever work with companies who are doing their best by people and the environment. Perfection isn’t necessary, but protection of our planet and those who live on it is.
Sharon Stone for Puss Puss
2023 campaign copy for Bobux
Case study writing for ThinkPlace AU
Cover story for New Zealand Herald's Viva
Article for antiracism educator Britt Hawthorne
Article for Oatly: Josh Harvey captures the desolate remains of a forgotten waterpark
Article for Oatly: Frikkie Delport challenges archaic gender stereotypes
Article for Oatly: Meet Fu, the tiny trainee barista
Financial literacy article for See Tomorrow First
Sustainable travel article for Broadsheet New Zealand
Article for Oatly: This Aussie Orchestra Is Not Your Average Ensemble
You may have noticed a few ethical claims when I introduced myself. In a society rife with greenwashing, strangled by the demands of late-stage capitalism, I understand that terms devoid of context can feel jarring. So, here’s what I mean when I say I’m ‘environmentally-minded’ and ‘socially conscious’.
I only work with brands that make real, trustworthy efforts to protect the planet and its inhabitants (if you’re into fossil fuels, animal cruelty, or worker exploitation, I’d slip away now)
I’m conscious of inclusive, progressive language, so ensure I always consider the thoughts and feelings of a diverse audience
I believe in the power of community and the value in collective care. Problems – big or small – shouldn’t need to be faced alone
Some lovely words from lovely people
“India has been part of the PUSS PUSS team for several years as a feature writer and sub-editor. India is very professional and reliable, with a perfect command of the English language and polite manner, meaning I can always trust her to speak to high profile talent and discover the most interesting parts of their story as well as add a personal touch. I would recommend India to any employer, her writing style is very fluid and she can always deliver a great assignment on time.”
– Maria Joudina, Editor at Puss Puss magazine
"The first time I met India, I knew we had to collaborate! She's curious, asks thoughtful conversation-starters, and has an enchanting mix of straight-talk and softness, all of which she brings into her writing. Having since brought India in on client projects within a range of industries, my clients and I are always impressed at her adaptability as a writer; how she understands and absorbs the subtleties of a brand's tone of voice, or even helps a brand to craft one of their own."
— Laura Stoker, Portugal-based web & branding designer
“India takes the chaos of my brainstorming and condenses it into structured, creative, expressive stories that flow beautifully and capture the essence of what I’m trying to communicate.”
— Portia Thompson, Environmental Economist